Performance
Ads Spend
--
Total media investment
Conversions
--
All tracked actions
Cost Per Conversion
--
Avg acquisition cost
ROAS
--
Return on ad spend
Conv. Value
--
Total conversion value
Conv. Rate
--
Clicks → conversions
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Reach & Intent
Impressions
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Total ad views
Clicks
--
Total link clicks
CPM
--
Cost per 1,000 impressions
Interaction Rate
--
Impressions → interactions
Trends
Efficiency Trends (CTR & CVR)
Click-through and conversion rate over time
Cost Per Conversion Trend
Daily CPA — lower is better
Breakdown
Conversion Action Breakdown
All tracked conversion actions for this period
Conversion Action ↕ All Conv. ↓ Conv. Value ↕ ROAS ↕
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Device Traffic Share
Spend distribution across devices
Channel Mix
Spend share by campaign type
Day-of-Week Performance
Average conversions and spend per weekday
Campaigns
Top Campaigns by Conversions
Best performing campaigns this period
Campaign Performance Table
Detailed breakdown of all active campaigns
Campaign ↕ Impressions ↕ CTR ↕ Conversions ↓
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Keyword Analysis
Keywords
Keyword performance for this period · sorted by cost
Keyword ↕ Quality Score ↕ Clicks ↓ Impr. ↕ CTR ↕ Avg. CPC ↕ Cost ↕ Conv. ↕ Conv. rate ↕ Cost / Conv. ↕
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Search Terms
Actual queries that triggered ads this period · sorted by cost
Search term ↕ Clicks ↓ Impr. ↕ CTR ↕ Avg. CPC ↕ Cost ↕ Conv. ↕ Conv. rate ↕ Cost / Conv. ↕
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Activity
Change History
Recent account changes — synced nightly
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Campaign Movers
Biggest conversion swings vs the first half of this period
Competitive Landscape
Search auction insights — impression share vs competing domains · last 30 days
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Creative Assets
Active ad text, images and videos with Google's performance rating · 5 per campaign at a time
Best Good Low Learning
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Product Performance
Shopping & PMax product revenue, ROAS and traffic · sorted by revenue

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