Spec-Savers
Segments all sections
Performance
Ads Spend
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Total media investment
Conversions
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All tracked actions
Cost Per Conversion
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Avg acquisition cost
ROAS
--
Return on ad spend
Conv. Value
--
Total conversion value
Conv. Rate
--
Clicks → conversions
Reach & Intent
Impressions
--
Total ad views
Clicks
--
Total link clicks
CPM
--
Cost per 1,000 impressions
Interaction Rate
--
Impressions → interactions
Trends
Efficiency Trends (CTR & CVR)
Click-through and conversion rate over time
Cost Per Conversion Trend
Daily CPA — lower is better
Breakdown
Conversion Action Breakdown
All tracked conversion actions for this period
Conversion Action ↕ All Conv. ↓ Conv. Value ↕ ROAS ↕
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Device Traffic Share
Spend distribution across devices
Campaigns
Top Campaigns by Conversions
Best performing campaigns this period
Campaign Performance Table
Detailed breakdown of all active campaigns
Campaign ↕ Impressions ↕ CTR ↕ Conversions ↓
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Creative Assets
Active ad text, images and videos with Google's performance rating · 5 per campaign at a time
Best Good Low Learning
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Client Management

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Active Client Hubs

Client Slug Actions

Widget Library

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